Resume Keywords

 

What are resume keywords?
Keywords are the terms that hiring managers use to screen resumes and cover letters to determine how qualified the candidate is for the job and if they would be a good fit for the job. Many companies, especially those that have a surplus of applications, use applicant tracking systems (ATS) that scan documents for keywords. 

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Why is it important to use keywords?
By embedding keywords into your documents, the software or hiring manager can verify that you meet the job requirements. If keywords aren’t found, your application might get thrown out.

 

How should I choose which keywords to use?

 

1) Search the job description for specific skills, certifications, and qualities. Carefully examine the job posting for repeated words related to the position - the words emphasized are most likely keywords. When choosing keywords, remember that clarity and accuracy is paramount. Any claims you make should be supported by references, certifications, badges, or a portfolio of your work.

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2) Use specific nouns. Many hiring managers are looking for specific nouns that represent skills needed for the job. For example, someone applying for a position as a graphic designer may use nouns such as, “Adobe Creative Suite”, “Dreamweaver”, or “HTML.”

 

3) Implement both soft and hard skills. Soft skills are personal traits and qualities that are hard to quantify and are oftentimes referred to as “people skills.” Some examples are: “leadership,” “work ethic,” and “communication.” Hard skills can be measured and evaluated. Some examples are: “computer programming,” “accounting,” and “photography.”

 

 

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Personal Branding

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What is personal branding?

Personal branding is the practice of establishing a brand around you and your career. Personal brands can be created and used by all professionals. Some people with strong personal brands include; Martha Stewart, Mark Cuban, and Ellen Degeneres. Making a brand for yourself is a top-notch way to set yourself apart, clearly convey what you stand for, and leave a lasting impression.
 

How do I make a personal brand?

 

1) Create a mission statement. A mission statement and should be 1-2 sentences in length and present a clear vision of your professional goals. Those who write down their goals are more likely to accomplish them than those who don’t. Writing a mission statement will serve to show others who you are and what you stand for. 

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2) Make an online presence. Use your social media accounts to publicize your mission statement and professional goals. Keep your followers updated on recent accomplishments, events, or programs that you are involved with. Increase your presence even more by creating a personal website. On your website, create a bio, link to your social media platforms, implement your resume, and include any badges or certifications that you earned.

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3) Design a personal logo. Logos are an essential part of a brand’s trademark. Keep it simple, such as using your initials, to create an image that represents you. Be mindful of the fonts and colors you use, and keep them consistent. Your logo can be placed on your resume and cover letter, website, social media platforms, and more.

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4) Personalize images and colors. Strengthen your brand by adding pictures of yourself to places where your name appear, such as your website, social media, etc. You want people to not only recognize your name but your face as well. In addition, choose a color or color scheme for your brand. Present that color on your websites, social media, and wherever else your brand may appear. You may even use these color(s) on your resume and cover letter, and match your attire for an interview to the color scheme for a completed look.

 

 

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Digital Badges

 

What are digital badges?

 

Digital badges are a graphical representation of professional skills and development earned by meeting certain requirements specific to each badge. Each digital badge is identified by a unique URL that can be shared via social media, email, websites and more.

 

What are some benefits of having digital badges?

 

1) Increase your network. Connections are vital in the professional world, and badges are a leading force in creating valuable networks between you and other professionals. A study done by LinkedIn revealed that profiles with certifications and badges were viewed six times more on average than profiles that did not. 

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2) Highlight your skills in an efficient manner. Digital badges let other professionals and prospective customers quickly view your credentials and verify your credentials. Many hiring managers are looking for their potential employees to possess specific skill-sets - badges are a great way to show a professional that you are qualified for the job.

 

3) Gain recognition for your hard work. Digital badges are a visual representation of your skills and commitment to your professional development - let others see what you have accomplished! 

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Certifications

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What are certifications and how do I get them?

The first step in becoming certified is finding the right certification. There are thousands of certifications out there, so spend time researching your options - it may help to ask for another professional’s input. After you have chosen the exam, the next part is to start studying and becoming familiar with the exam. The last step is to take the certification exam; most certification exams have fees, so don’t take the exam if you are not ready. If you don’t pass the exam in your initial attempts, depending on the type and difficulty of the exam,  it’s alright and perfectly normal. Keep pressing on towards getting certified by studying and developing your professional skills.

Why is it important to be certified?

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Increase your credibility. Words such as “skilled” or “proficient” don’t carry nearly the amount of weight as the word, “certified.” How come? Being certified in particular area of expertise shows that an entity, other than you, recognizes your skill and ability perform in the said area. In order to be certified, one must satisfy a set of criteria that is recognized as a valid and official form of assessment.

 

Certifications are required for many jobs. A vast majority of hiring managers are looking for potential employees that have certifications. As mentioned previously, LinkedIn profiles with certifications and badges were viewed six times the amount of the average profile. Hiring managers may oftentimes filter applicants based on if they have specific certifications, and is certified for the necessary skills in your professional field will give you an edge over your competitors. 

 

Show commitment to your professional development. Being certified shows that you took the time and effort to go the extra mile and obtain official proof of your expertise and your ability to perform. That shows your dedication to other professionals, gives you pride in your work and increases confidence in yourself.

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